01 — Market Entry Sprint

Understand where you fit — and how to present your business to European customers.

The Sprint is the starting point for companies looking to enter the European automotive market. We assess where your products and capabilities fit, adapt your corporate presentation to European OEM and Tier 1 expectations, and begin the first customer engagements.

Start your sprint

You can have a strong product — and still get no traction.

  • No OEM meetings
  • No RFQs
  • No visibility
OEMs don't onboard suppliers. They expect you to already know how it works.
What happens

Understand the fit. Prepare for the market. Start the conversation.

What happens

  • Assessment of product and technology fit for European OEM and Tier 1 applications
  • Identification of relevant customer segments and potential applications
  • Reworking of your corporate presentation for the European automotive market
  • Adjustment of the presentation and messaging to European customer expectations
  • Initial engagement with selected potential customers

The result

  • A clearer understanding of where your business fits in Europe
  • A corporate presentation adapted to European OEM and Tier 1 expectations
  • Initial customer engagement
  • Direct feedback from the market
  • A clear basis for the next stage of business development
Proven result
0 6 OEMs engaged

From zero European OEM presence to active customer engagement.

A Chinese Tier 1 supplier with no European OEM presence developed its first commercial relationships with major European OEMs.

6 OEMs engaged · 34 RFQs received

  • Volkswagen
  • Audi
  • Mercedes-Benz
  • Renault
  • Volvo
  • Scania
Read the full case

You develop and manufacture.
We help you understand where you fit — and start the first customer conversations in Europe.

Ready to move?

Ready to test your fit in Europe?

Let's look at your products, target customers and current position — and discuss whether the Sprint is the right starting point.

Discuss the Sprint