Perspectives on European OEM commercial strategy.
Practical thinking on market entry, OEM engagement, negotiation, and what it really takes to build a sustainable commercial presence in Europe.
Articles & perspectives.
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Market Entry
Why European OEM nominations are won before the RFQ is issued
By the time a formal RFQ reaches a new supplier, the shortlist is already largely decided. Understanding how sourcing decisions are shaped — and when — is the single most important factor in European market entry strategy.
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Negotiation
The margin erosion pattern — and how to break it
A predictable pattern plays out across almost every Asian Tier 1 entering Europe: a strong nomination, followed by annual price-down pressure that makes the business unprofitable within two years.
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OEM Access
Who actually decides at a European OEM — and how to reach them
OEM organisational charts are public. Decision-making influence is not. Understanding the informal power structure separates suppliers who get traction from those who stay at the buyer level.
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Victoria publishes regular perspectives on European OEM strategy, automotive market dynamics, and Tier 1 expansion on LinkedIn.